INSPIRATION

• It's Easy - Design should never say, “Look at me.” It should always say, “Look at this”
• No Need - It's art if can't be explained. It's fashion if no one asks for an explanation. It's design if it doesn't need explanation
• Few are Far - Everything is designed. Few things are designed well
• King Who? - The client may be king but he's not the art director
• Quit It! - Stop looking at yourself as a designer and start thinking of yourself as a deliverer of ideas
• Yep - No masterpiece was ever created by a lazy artist
• I Wish! - Graphic design will save the world right after rock and roll does